PORTFOLIO

PORTFOLIO
PAU TENA ALARCON

LUZIA BOTANICALS

NATURE SKIN
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SMALL DESCRIPTION

Luzia Botanicals is a brand focused on personal care and wellness products made with natural, sustainable ingredients. Their philosophy centers around the connection between nature, health, and conscious design, offering a product line that blends effectiveness, aesthetics, and environmental responsibility.

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WHAT WAS DONE
POSITION DESCRIPTION

At Luzia Botanicals, I was responsible for developing the brand's visual identity, starting with the logo design and creating a version suitable for dark backgrounds. I also designed the initial packaging mockups, applying the color palette and visual direction we established early on. These designs helped set a cohesive and appealing brand image from the very beginning.