KōHī
THE ANCIENT COFFE
BRIEF OVERVIEW
Packaging design for Kōhī, a Japanese specialty coffee brand. The goal was to develop a clean, contemporary aesthetic that connected the tradition of artisanal coffee with a sustainable and minimalist approach.
WHAT WAS DONE
POSITION DESCRIPTION
During the development of the packaging for Kōhī, I worked on all stages of the project: from the conceptualization of the identity to the final visual production. I actively participated in market research, exploring contemporary Japanese design references and sustainable packaging systems. From there, I defined a visual line based on aesthetic simplicity, natural materials and a brand narrative focused on handcrafted quality.